Marketing Data Analyst

August 31 2021
Industries IT: Services
Categories Analyst, Data analyst, BI, Mining, AI, Data Business Analyst, Information Technology, Marketing, Communications, Public Relations
Montreal, QC

Accelerate your career with the best in the industry!

Every day, we help companies to make the world a better place. One of North America’s fastest-growing technology companies, our software empowers better corporate decision making. We do this by providing a window into an organization’s global supply chain and the factories in which their products are manufactured, to reduce compliance risks, environmental waste, and prevent human rights abuse.

Reporting to the Director of Marketing Operations, the Marketing Analyst will establish themselves as a data subject matter expert, performing deep-dive analysis to understand and optimize key levers of our marketing funnel (acquisition, engagement, retention, and expansion), covering a range of marketing tactics, and our website performance as well.

In partnership with the Director of MOPs and the marketing leadership group, the Marketing Analyst is responsible for identifying and prioritizing analytics requirements from key stakeholders across the marketing organization and designing core metrics that serve as the source of truth for the team’s efforts and KPIs.

We are flexible! Work from home.

What You Will Do:

  • Act as the main point of contact for any analysis and reporting, identifying and defining requirements for reporting, analysis, and insight in collaboration with senior Marketing leaders and business stakeholders across the marketing organization and beyond; including Revenue Operations, Customer Success and Product teams.
  • Manage reporting for all of our key marketing systems (Marketo, SFDC, Bizible, and BI tools) and support website performance reporting
  • Provides data-driven insights and recommendations to support strategic and tactical decision-making for key marketing initiatives, mapped to the buyer journey
  • Dive deep into data to identify trends and report on KPIs, including growth and improvement opportunities, and areas of most impact in support of Assent’s goals
  • Ownership over marketing metrics, engagement and performance analytics and reporting (i.e. Salesforce dashboards, Website - Google GA, email marketing, events, etc.)
  • Monitor campaigns and lead flow to help our team optimize performance across programs, channels, and vendors
  • Make recommendations that enhance our reporting capabilities and ability to scale
  • Develop and oversee Salesforce dashboards for lead generation, MQL, SQL, Opportunity generation, opportunity tracking, and win/loss info
  • Continually enhance capability of reporting of ROI of marketing initiatives
  • Maintain all campaign tagging processes and updates, and ensure accurate tagging for data cleanliness, using systems such as Bizible, Marketo and SFDC
  • Lead preparation of inputs for marketing quarterly business reviews, as well as monthly planning and forecast analysis tied to business and team KPIs

What You Bring,

We strongly value your talent, energy and passion. It will also be valuable to Assent if you have the following qualifications,

  • 3+ years’ experience in a Marketing Reporting and/or Data Analytics role
  • 3+ years’ experience in B2B space - Bonus points for SaaS
  • Passionate about insights, continuous learning, and how important data analysis and reporting are to the overall success of the business; able to communicate a deeper understanding of customers and prospective customers for the benefit of all stakeholders
  • Salesforce Administrator or Super-user (bonus for Certification 1&2)
  • Proficient using BI tools like Tableau, PowerBI, etc

What’s In It For You?

At Assent, your contribution has purpose. Our team challenges each other to be better every day; we dig deep to build a culture of innovation and high performance for our people and our clients.

In addition to a competitive salary, and a benefits plan that starts the same day you do, you can expect to:

  • Work for one of the fastest-growing technology companies in North America!
  • Love what you do as part of a supportive and collaborative team with a fantastic culture
  • Do purposeful, meaningful work towards better ethical and environmental conditions around the world
  • Help create positive change by being part of a sustainable work environment with lots of opportunity to help the local community through our charitable work.

Upon offer of employment, all candidates will need to fulfill the requirements necessary to obtain a background check.

Reasonable Accommodations Statement: To perform this job successfully, an individual must be able to perform the aforementioned duties and responsibilities satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform these essential functions. Assent is an equal opportunity employer.

Apply now! network