Manager, Product Support Marketing & Communications
Top Benefits
About the role
Job Description What is the opportunity? In this role you will support the ongoing evolution, as well as the daily management of, RBC Global Asset Management’s (RBC GAM) email marketing automation programs as well as managing the production of a portfolio of client newsletters, ensuring alignment with the overall priorities of RBC GAM’s retail investor business. A key component will be identifying and driving go to market strategies and opportunities. The successful individual should have “software thinking” skills that allow him/her to translate business cases/opportunities into technical requirements. Please visit: https://www.rbcgam.com/en/ca/ What will you do? Manage content generation, print and production processes for a portfolio of existing collateral (including quarterly client-facing newsletters), ensuring all product marketing communications follow required review and sign-off processes and adhere to RBC GAM brand and editorial guidelines. Manage business as usual activities related to existing email marketing automation programs using Salesforce Marketing Cloud, ensuring stakeholder reviews and testing validation are performed with accuracy. Project management support to onboard new requirements or use cases for email marketing automation, including developing business requirements and other project artifacts. As a subject matter expert, support the evolution of the strategy for internal and external email marketing automation distribution technologies, helping to drive automation of content distribution and supporting lead generation opportunities to enhance and influence sales activities and goals. Manage change management activities for all email marketing automation programs for impacted stakeholders, including developing and delivering internal training requirements and best practices that will ensure and sustain high adoption/engagement rates across teams and users. Collaborate effectively with teams across the organization including marketing, sales enablement, business technology, product and marketing to drive marketing production and email marketing requirements. Analyze and evolve: leverage data and analytics to measure platform adoption, internal and external content engagement, and value of leads generated. Regularly report metrics in dashboards or other format. Provide recommendations to evolve tactics to improve campaign effectiveness over time. Regular engagements with other business lines/teams that leverage email marketing automation programs to support idea generation and share best practices. What do you need to succeed? Must Have Experience with 2-3 years Salesforce Marketing Cloud (Email Specialist Certification preferred) Demonstrated knowledge of common marketing processes including, but not limited to, development of marketing briefs and managing overall material development Demonstrated project management experience and ability to work with cross-functional teams to meet tight timelines and handle multiple deliverables Above average ability with Microsoft Office tools Strong written/verbal communication skills and training experience Nice to Have Experience working in the investment industry Experience in marketing Marketing Cloud Email Specialist Certification What’s in it for you? We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual. A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable Leaders who support your development through coaching and managing opportunities Ability to make a difference and lasting impact Work in a dynamic, collaborative, progressive, and high-performing team Flexible work/life balance options Opportunities to do challenging work Opportunities to take on progressively greater accountabilities Access to a variety of job opportunities across business and geographies Job Skills Additional Job Details Address: RBC CENTRE, 155 WELLINGTON ST W:TORONTO City: Toronto Country: Canada Work hours/week: 37.5 Employment Type: Full time Platform: WEALTH MANAGEMENT Job Type: Regular Pay Type: Salaried Posted Date: 2026-05-13 Application Deadline: 2026-07-14 Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above Compensation for this position (including salary and discretionary/variable payments) will be determined by factors, including but not limited to candidate's experience, skills, registration status, performance, individual goals, market conditions, and business needs. Pay Range The expected pay range for this position is: $67,000.00 - $110,000.00 The pay range provided is for the primary work location referenced in the Additional Job Details section of this job posting. Pay ranges may differ based on location. If the posting lists multiple job locations, a recruiter can confirm availability of the role and the relevant pay rage for the additional locations listed. RBC supports pay transparency and we strive to ensure all pay ranges are competitive, fair, and equitable. You have the potential to earn RBC's discretionary variable compensation program which gives you an opportunity to increase your total compensation, provided that business meets its performance targets and you meet your individual goals. Our Employment Opportunities At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all. Join our Talent Community Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you. Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com. RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail. Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 84,000+ employees who bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada’s biggest bank, and one of the largest in the world based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to more than 16 million clients in Canada, the U.S. and 34 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/community-social-impact.
Similar Jobs
Manager, Product Support Marketing & Communications
Top Benefits
About the role
Job Description What is the opportunity? In this role you will support the ongoing evolution, as well as the daily management of, RBC Global Asset Management’s (RBC GAM) email marketing automation programs as well as managing the production of a portfolio of client newsletters, ensuring alignment with the overall priorities of RBC GAM’s retail investor business. A key component will be identifying and driving go to market strategies and opportunities. The successful individual should have “software thinking” skills that allow him/her to translate business cases/opportunities into technical requirements. Please visit: https://www.rbcgam.com/en/ca/ What will you do? Manage content generation, print and production processes for a portfolio of existing collateral (including quarterly client-facing newsletters), ensuring all product marketing communications follow required review and sign-off processes and adhere to RBC GAM brand and editorial guidelines. Manage business as usual activities related to existing email marketing automation programs using Salesforce Marketing Cloud, ensuring stakeholder reviews and testing validation are performed with accuracy. Project management support to onboard new requirements or use cases for email marketing automation, including developing business requirements and other project artifacts. As a subject matter expert, support the evolution of the strategy for internal and external email marketing automation distribution technologies, helping to drive automation of content distribution and supporting lead generation opportunities to enhance and influence sales activities and goals. Manage change management activities for all email marketing automation programs for impacted stakeholders, including developing and delivering internal training requirements and best practices that will ensure and sustain high adoption/engagement rates across teams and users. Collaborate effectively with teams across the organization including marketing, sales enablement, business technology, product and marketing to drive marketing production and email marketing requirements. Analyze and evolve: leverage data and analytics to measure platform adoption, internal and external content engagement, and value of leads generated. Regularly report metrics in dashboards or other format. Provide recommendations to evolve tactics to improve campaign effectiveness over time. Regular engagements with other business lines/teams that leverage email marketing automation programs to support idea generation and share best practices. What do you need to succeed? Must Have Experience with 2-3 years Salesforce Marketing Cloud (Email Specialist Certification preferred) Demonstrated knowledge of common marketing processes including, but not limited to, development of marketing briefs and managing overall material development Demonstrated project management experience and ability to work with cross-functional teams to meet tight timelines and handle multiple deliverables Above average ability with Microsoft Office tools Strong written/verbal communication skills and training experience Nice to Have Experience working in the investment industry Experience in marketing Marketing Cloud Email Specialist Certification What’s in it for you? We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual. A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable Leaders who support your development through coaching and managing opportunities Ability to make a difference and lasting impact Work in a dynamic, collaborative, progressive, and high-performing team Flexible work/life balance options Opportunities to do challenging work Opportunities to take on progressively greater accountabilities Access to a variety of job opportunities across business and geographies Job Skills Additional Job Details Address: RBC CENTRE, 155 WELLINGTON ST W:TORONTO City: Toronto Country: Canada Work hours/week: 37.5 Employment Type: Full time Platform: WEALTH MANAGEMENT Job Type: Regular Pay Type: Salaried Posted Date: 2026-05-13 Application Deadline: 2026-07-14 Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above Compensation for this position (including salary and discretionary/variable payments) will be determined by factors, including but not limited to candidate's experience, skills, registration status, performance, individual goals, market conditions, and business needs. Pay Range The expected pay range for this position is: $67,000.00 - $110,000.00 The pay range provided is for the primary work location referenced in the Additional Job Details section of this job posting. Pay ranges may differ based on location. If the posting lists multiple job locations, a recruiter can confirm availability of the role and the relevant pay rage for the additional locations listed. RBC supports pay transparency and we strive to ensure all pay ranges are competitive, fair, and equitable. You have the potential to earn RBC's discretionary variable compensation program which gives you an opportunity to increase your total compensation, provided that business meets its performance targets and you meet your individual goals. Our Employment Opportunities At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all. Join our Talent Community Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you. Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com. RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail. Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 84,000+ employees who bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada’s biggest bank, and one of the largest in the world based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to more than 16 million clients in Canada, the U.S. and 34 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/community-social-impact.