Leverage data analytics to elevate Ontario's tourism marketing.

If you love digging into data and turning insights into action, Destination Ontario is a great place to do it. We are hiring for two opportunities where you will turn performance data into practical recommendations, supporting either portfolio #1: Brand Marketing or portfolio #2: Ontario Travel Information Services and enterprise reporting.

Destination Ontario is the lead tourism marketing organization for Ontario. We market Ontario to travel consumers within Ontario, Canada and around the world. We inspire travellers to make Ontario a must-see destination on their travel list and to return to the beauty of Ontario again and again. Key to our success is working collaboratively with our tourism partners to benefit from shared content, joint partnerships and delivering a visitor-first approach to our marketing.

To learn more about Destination Ontario check out our website

About the job In this role, you will be responsible for the following areas:

1. Marketing Performance Measurement and Reporting • Develop performance frameworks, dashboards, and KPIs for marketing measurement. • Streamline data access and reporting processes across marketing teams. • Produce monthly dashboards, forecasts, and insights to support decision-making. • Use predictive analysis to optimize channel mix and timing, and recommend improvements. • Manage cross-functional deliverables across multiple data sources..

2. Research and Analysis • Analyze, interpret and report on data collected through a variety of quantitative and qualitative research methods. • Conduct statistical analysis on data to determine and interpret trends and significant patterns. • Utilize, analyze, interpret and reports on secondary data collected by partners, commercial sources and educational institutions. • Create reports on a variety of analysis including gap analysis, competitive analysis, challenges and opportunities.

3. Advice and Information • Partner with internal and external stakeholders to clarify data capture needs and define practical measurement approaches. • Analyze and interpret data to provide clear insights, options, and recommendations that support planning, targeting, and decision-making • Present and communicate findings through concise dashboards, narratives, and stakeholder-ready summaries that translate data into action. • Stay current on marketing analytics trends and continuously recommend improvements to reporting, tools, and techniques to strengthen data quality and usability.

What you bring to the team

Marketing and technical skills: You have: • an understanding of marketing techniques, theories, and best practices in advertising, mass media, digital and social media, media buying, and research • experience providing analytical leadership on the performance of marketing strategies and campaigns • the ability to stay current on marketing models and database trends and technology advancements to identify opportunities for improvement in reporting, visualization tools, and techniques to improve overall quality of analytics • experience developing campaign measurement plans and implementing metrics frameworks, marketing dashboards and visualization to monitor marketing performance and providing advice based on insights to maximize effectiveness • knowledge of relational database systems, statistical analysis and modelling to assess marketing effectiveness • knowledge and skills with database and visualization tools such as Microsoft Access and Power BI

Communication and interpersonal skills: You have: • communication skills to translate critical information into clear, concise and informative reports and forecasts combined with insightful analysis that drives strategic decisions • oral communication and presentation skills to provide information to senior management and industry stakeholders • interpersonal skills to build effective relationships with internal and external stakeholders

Research and project management skills: You have: • project management skills including the ability to define the project scope, establish a timeline, coordinate resources, communicate status, and manage the delivery of results • understanding of qualitative and quantitative research methods and analysis • organization and planning skills to manage the flow of reporting and analytic requests from internal stakeholders, establishing priorities, and setting expectations, and delivering against those priorities

Don't meet every qualification? If you are excited about this position and meet most, but not all, of the listed qualifications, please still consider applying. We recognize that no one person might have every qualification in this job ad, and you just might be the right candidate!

How we support diversity, inclusion and accessibility We are building an inclusive workforce that reflects the communities we serve. We encourage everyone interested in working with us to apply, including people with disabilities, Indigenous, Black and racialized individuals, as well as people from all ethnicities, cultures, sexual orientations, gender identities and gender expressions.

Our hiring process is accessible, consistent with Ontario's Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005. We are working to prevent and remove barriers in our hiring processes and can offer accommodation to address specific needs related to Code-protected grounds such as disability, family status and religion. For more information about accommodation during the hiring process please contact us.

Learn more about the work the OPS is doing to create an inclusive, anti-racist, accessible and diverse workplace:

diversity, equity and inclusion initiatives accessibility Anti-Racism Policy

What we offer The Ontario Public Service is one of Ontario's largest employers. Employees work for a wide range of ministries, with offices in more than 70 cities across the province. We offer: • a career that can grow across ministries and job functions • flexible learning and developmental opportunities, including education and mentorship programs • a comprehensive compensation and benefits package • base salary that aligns to market trends with performance-based pay and scheduled salary progression • tailored work arrangements, including opportunities like flex hours, self-funded leave and more • a modern, friendly and accessible physical work environment

Additional information Address: 2 English Temporary, duration up to 18 months, 10 Dundas St E, Toronto, Toronto Region Compensation Group: Ontario Public Service Employees Union Schedule: 6 Category: Communications; Marketing and Creative Services Posted on: Wednesday, April 29, 2026 Note: C-TP-243951/26(2)

How to apply: Please apply online, only, at www.ontario.ca/careers, quoting Job ID 243951, by Thursday, July 9, 2026 11:59 pm EDT. Please follow the instructions to submit your application.

If you require accommodation in order to participate in the recruitment process, please contact us at www.gojobs.gov.on.ca/ContactUs.aspx to provide your contact information. The Ontario Public Service is an inclusive employer. Accommodation will be provided in accordance with Ontario’s Human Rights Code.