Who you are

• 3+ years in strategy, operations, or marketplace roles with demonstrated impact on localized growth or P&L performance. Any experience in marketing is a plus
• Bilingual French and English
• Analytical skills with experience applying funnel optimization, LTV/CAC metrics, and supply/demand modeling to real-world decisions
• Excellent communication and relationship building skills, and comfortable presenting to large groups
• Experience building and implementing repeatable go-to-market strategies or activations
• Comfort working autonomously while coordinating across departments
• Comfortable working heavily with data, and operating at a fast pace in an entrepreneurial environment. Experience working in a startup is a plus, especially a marketplace platform
• Role includes some travel within Canada and occasional travel to the United States
• An understanding of the dynamics underlying a two-sided marketplace
• Experience working for a global brand

What the job involves

• Join our team as GTM Specialist, Canada and play a key role in driving growth in Canada. This position is ideal for someone who thrives in fast-paced environments, excels at cross-functional collaboration, working with external partners and is passionate about optimizing marketplace dynamics
• This role reports to the Canada Country Manager and sits within the North America Commercial organization
• You’ll work closely with the Canada Country Manager and cross-functional teams to execute market strategy, efficient tactical and operational plans to meet commercial goals, and strong propositions for both customers and taskers
• Conduct market analysis to understand local dynamics, competitive landscape, and tasker/client behavior, translating insights into opportunities that sharpen commercial strategy and metro-level priorities
• Partner with Country Manager to develop and execute on-the-ground initiatives that optimise and improve local fulfilment, supply activation, and client retention
• Drive local/cultural marketing ideas, initiatives, and channels to increase brand awareness, in partnership with marketing
• Partner with Marketing and Brand to develop and localize metro-specific campaigns and category initiatives
• Orchestrate large-scale metro activations and brand moments in collaboration with cross-functional teams
• Collaborate with Country Manager and cross functional teams to support partnerships with local initiatives and on-site activations
• Support with the execution of seasonal supply planning in partnership with Tasker Success Managers (TSMs), with tailored strategies for high-priority metros

Benefits

• Remote first and highly connected
• Employee-covered health care
• 401k with match
• Flexible PTO
• Paid holidays & recharge weeks
• Wellbeing allowance and free access to HeadSpace and Spring Health
• Paid parental leave, adoption assistance, and reproductive health assistance
• Speaker series, career paths, and an annual education allowance
• IKEA discount, Taskrabbit credit, and productivity stipend