Marketing Data Analyst
About the role
Do you have experience with data interpretation and hypothesis generation? Do you thrive in transforming data into insights that drive business decisions? If you do, then you have discovered the role you’ve been searching for!
Kindly note we are not looking for software developers or programmers.
Mitsubishi Motor Sales of Canada, Inc. is an equal opportunity employer fostering an inclusive, accessible environment. We are committed to building an environment where all employees and customers feel valued, respected, and supported. Mitsubishi Motor Sales of Canada, Inc. will support applicants requiring accommodation during the recruitment proces
s. All employees are required to espouse MMSCAN’s company values, MMC WAY, and conduct themselves according ly:Think of Our Customers First; Strengthen Tr ustEnrich Soci etyWelcome All Facts; Share Difficult News Fi rstConduct and Challenge Yourself Professiona llyand Respect All; Work as Part of a Broader T
eam Use of Artificial Intelligence (AI)MMSCAN does not utilize AI to review or assess applicants. All screening is conducted internally by a member of the HR team and/or the hiring mana
ger. PU RPOSEThe Analyst, Data (Marketing) will transform complex data into actionable insights that drive business decisions and marketing performance across Mitsubishi’s digital ecosystem. This role supports internal marketing teams and external partners by collecting, cleaning, organizing, and analyzing data from multiple sources—including websites, paid and organic channels, CRM systems, and ad-hoc rep
orts. The ideal candidate is naturally curious, detail-oriented, and skilled at turning data into stories that inspire positive change, recommending actions that generate business out
comes. This role reports to the Manager, Marketing Oper
ations. RESPONSIBI
LITIES: Data Collection & Org anizationGather data from digital platforms (web, paid and organic social, CRM, media tools, ad-hoc reports).Ensure data accuracy, integrity, and taxonomy alignment across all marketing channels.Develop datasets and visualizations (e.g., heatmaps, attribution models) that clarify digital customer
journeys. Analysis & Insight G eneration Assist the marketing team in identifying patterns, correlations or trends, and work alongside the Communications team on data-driven recommendations that will improve the performance and efficiency of digital campaigns.Analyze website digital journeys and campaign performance to identify insights that would maximize upper and lower funnel goals (awareness, consideration, c onversion)Evaluate A/B test performance for creative, media, and landing pa ge assets.Segment and assess audience clusters to enhance marketing efficiency and effe
ctiveness. Reporting & Data St orytelling Produce recurring and ad-hoc reports (weekly, monthly, quarterly) summarizing key performance metrics and recom mendations.Present findings, insights, and recommendations through visual and concise reports (charts, grap hs, tables)Collaborate with internal and external partners to deliver data-driven recommendations that infor
m strategy. Tool Management & OptimizationOperate analytics and reporting tools such as Google Analytics (GA4), Google Tag Manager, Campaign Manager, and Looker Studio Enterprise.Support optimization within digital platforms (Google Ads, DV360, Meta Ads, Sear ch Ads 360).Maintain and improve tracking, tagging, and measurement frameworks to ensure data consistency and KP
I alignment.
REQUIREMENTS: 3 years of experience in Data Analytics and Dig ital marketingProven ability to extract, interpret, and present insights across multiple data sources.Strong knowledge of digital marketing KPIs, attribution, and optimizati on principles.Proficiency in Google Analytics (GA4), Looker Enterprise (or equivalent visuali zation tools).Experience with tag management systems (Google Tag Manager), and paid media platforms (Google Ads, DV36 0, Meta, etc).Critical thinker with strong problem-solving skills, creativity, and a keen attent ion to detail.Excellent communicator who can translate complex data into clear, actionable narratives for senior
stakeholders.