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Brand Manager

Hybrid
Senior Level
Full-Time

About the role

Company Description Exclusive Brands (Exclusive Candy & Novelty) is a multi-faceted company founded in the 1970s and now operates across North America. The organization sources and imports confectionery, novelty, snack, and nutritional products from around the world, distributing them through multiple trade channels. Exclusive Brands focuses on delivering innovative, exciting products that appeal to diverse consumer segments. The company is committed to building long-term business relationships through exceptional quality, dependability, customer service, and value. Role Description Brand Manager role based in Mississauga, Ontario. Full-time, 4 days/ week in office, 1 day remote. The Brand Manager will oversee the development and execution of brand strategies for confectionery, novelty, and snack product lines, ensuring consistent positioning across all trade channels. Day-to-day responsibilities include managing product roadmaps and Go-to-Market strategies. Coordination of packaging and branding initiatives, cross-functional partnering with sales, finance, and supply chain teams to drive brand performance. The Brand Manager will analyze market trends, consumer insights, and competitive activity to identify growth opportunities and optimize brand portfolios. The role also involves managing external partners, monitoring brand performance / ROI metrics, data-informed insights, and post-analysis learnings. Leadership Behaviours & Ways of Working Strong strategic thinking and 'solutions-focused' problem-solving skills. Comfortable with ambiguity. Clear communicator, concise, persuaive, fact-based. Takes ownership and accountability. Acts with a growth mindset and collaborative approach. Qualifications Brand management and product marketing skills, including experience in developing and executing brand strategies. Market research and data analysis capabilities to interpret consumer insights, sales data, and competitive trends. Strong communication, presentation, and stakeholder management skills for cross-functional collaboration and partner coordination. Project management and organizational skills to handle multiple initiatives, timelines, and priorities in a fast-paced environment. Experience in FMCG, consumer goods, or food and beverage sectors; confectionery or snack industry is an asset. Proficiency with marketing and analytics tools (e.g., Excel, PowerPoint, basic BI or reporting platforms). Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.

About Exclusive Brands

Food Production
11-50 employees
Founded in 1975

Exclusive Candy & Novelty is a multi-faceted company founded in the 1970’s, and has expanded to now operate throughout North America. Products are sourced and imported from around the world. We cover a variety of Confectionary, Novelty, Snacks and Nutritional products that are sold into all Channels of Trade.

At Exclusive Candy & Novelty we pledge to continue to seek out the latest innovative products for you. Our focus is to provide new and exciting Confectionery, Novelty, Snacks and Nutritional products through industry trade channels. Our main objective is to build lasting business relationships through exceptional quality, dependability, customer service and value.

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