About the role
About MyMagicHealer MyMagicHealer is a fast-growing natural skin wellness brand helping people feel less stressed about flare-prone, irritated, and sensitive skin. We sell primarily through Shopify, Amazon, and TikTok Shop and have built a strong customer community and creator-led acquisition engine.
The role We are looking for a commercially minded Ecommerce, CRO & Retention Manager to own the customer journey through website visit, purchase and repeat order. This person will be responsible for Shopify performance, landing pages, conversion rate optimization, average order value, website merchandising, and email and SMS strategy. This is not a traditional brand marketing or media-buying role.
You will work closely with the Creative Strategist, Paid Media Manager, designers, developers, Customer Experience team, and email execution partners to ensure customers see the right message, arrive on the right page, purchase the right product, and continue buying over time.
What you will own The customer journey from Meta ad click to repeat purchase Shopify website performance Landing-page strategy and execution Conversion rate optimization Average order value and merchandising Email, SMS, and retention strategy
Key responsibilities Build and optimize funnels for Meta traffic Match campaigns and creative angles with the right landing pages, offers, bundles, and products Maintain strong message alignment between ads and the post-click experience Test advertorials, listicles, creator pages, quizzes, comparison pages, product pages, and educational funnels Identify funnel drop-off points and improve click-to-purchase conversion Own the performance of the homepage, collection pages, product pages, landing pages, cart, and checkout Improve mobile usability, navigation, product education, and merchandising Manage the website optimization and development roadmap Build and manage a structured CRO testing program Use Shopify, GA4, Triple Whale, heatmaps, session recordings, surveys, reviews, and customer support insights Create testing hypotheses, document results, and scale winning tests Increase average order value through bundles, subscriptions, gifts, volume discounts, upsells, and cross-sells Improve cart and post-purchase experiences Own email and SMS strategy across acquisition, education, replenishment, win-back, subscription, loyalty, and retention Review customer surveys, reviews, returns, support tickets, and community conversations Turn customer insights into stronger offers, landing pages, messaging, and product education Coordinate execution with designers, developers, agencies, freelancers, and internal teams
How success will be measured Shopify and landing-page conversion rates Revenue per visitor Average order value Add-to-cart and checkout completion rates Incremental revenue from CRO testing Email and SMS revenue contribution Repeat purchase rate Customer lifetime value Subscription conversion and retention Margin impact of offers Speed and quality of website execution
What we are looking for 5+ years of experience in ecommerce growth, CRO, digital product optimization, or DTC marketing Strong Shopify and paid-social funnel experience Proven success improving conversion rate, average order value, revenue per visitor, or customer lifetime value Strong understanding of direct-response marketing and customer psychology Experience with landing pages, merchandising, bundles, subscriptions, upsells, and lifecycle marketing Experience using analytics, attribution, heatmaps, session recordings, and A/B testing tools Experience managing designers, developers, agencies, freelancers, or junior team members Strong project management, communication, and attention to detail Comfortable working in a fast-paced, founder-led growth environment
Preferred experience Skincare, beauty, wellness, supplements, consumer health, or another repeat-purchase category Experience working with or scaling an eight-figure DTC brand Experience with Shopify, Attentive, Triple Whale, GA4, heatmapping tools, and landing-page builders Experience improving subscription adoption, replenishment, loyalty, or retention Experience working in a compliance-conscious product category
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About the role
About MyMagicHealer MyMagicHealer is a fast-growing natural skin wellness brand helping people feel less stressed about flare-prone, irritated, and sensitive skin. We sell primarily through Shopify, Amazon, and TikTok Shop and have built a strong customer community and creator-led acquisition engine.
The role We are looking for a commercially minded Ecommerce, CRO & Retention Manager to own the customer journey through website visit, purchase and repeat order. This person will be responsible for Shopify performance, landing pages, conversion rate optimization, average order value, website merchandising, and email and SMS strategy. This is not a traditional brand marketing or media-buying role.
You will work closely with the Creative Strategist, Paid Media Manager, designers, developers, Customer Experience team, and email execution partners to ensure customers see the right message, arrive on the right page, purchase the right product, and continue buying over time.
What you will own The customer journey from Meta ad click to repeat purchase Shopify website performance Landing-page strategy and execution Conversion rate optimization Average order value and merchandising Email, SMS, and retention strategy
Key responsibilities Build and optimize funnels for Meta traffic Match campaigns and creative angles with the right landing pages, offers, bundles, and products Maintain strong message alignment between ads and the post-click experience Test advertorials, listicles, creator pages, quizzes, comparison pages, product pages, and educational funnels Identify funnel drop-off points and improve click-to-purchase conversion Own the performance of the homepage, collection pages, product pages, landing pages, cart, and checkout Improve mobile usability, navigation, product education, and merchandising Manage the website optimization and development roadmap Build and manage a structured CRO testing program Use Shopify, GA4, Triple Whale, heatmaps, session recordings, surveys, reviews, and customer support insights Create testing hypotheses, document results, and scale winning tests Increase average order value through bundles, subscriptions, gifts, volume discounts, upsells, and cross-sells Improve cart and post-purchase experiences Own email and SMS strategy across acquisition, education, replenishment, win-back, subscription, loyalty, and retention Review customer surveys, reviews, returns, support tickets, and community conversations Turn customer insights into stronger offers, landing pages, messaging, and product education Coordinate execution with designers, developers, agencies, freelancers, and internal teams
How success will be measured Shopify and landing-page conversion rates Revenue per visitor Average order value Add-to-cart and checkout completion rates Incremental revenue from CRO testing Email and SMS revenue contribution Repeat purchase rate Customer lifetime value Subscription conversion and retention Margin impact of offers Speed and quality of website execution
What we are looking for 5+ years of experience in ecommerce growth, CRO, digital product optimization, or DTC marketing Strong Shopify and paid-social funnel experience Proven success improving conversion rate, average order value, revenue per visitor, or customer lifetime value Strong understanding of direct-response marketing and customer psychology Experience with landing pages, merchandising, bundles, subscriptions, upsells, and lifecycle marketing Experience using analytics, attribution, heatmaps, session recordings, and A/B testing tools Experience managing designers, developers, agencies, freelancers, or junior team members Strong project management, communication, and attention to detail Comfortable working in a fast-paced, founder-led growth environment
Preferred experience Skincare, beauty, wellness, supplements, consumer health, or another repeat-purchase category Experience working with or scaling an eight-figure DTC brand Experience with Shopify, Attentive, Triple Whale, GA4, heatmapping tools, and landing-page builders Experience improving subscription adoption, replenishment, loyalty, or retention Experience working in a compliance-conscious product category