Are you someone who thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects? If you’re also naturally curious and eager to keep learning, consider starting or growing your career with us at The Home Depot. The Loyalty Business Analyst plays a critical role in shaping the strategy, performance, and evolution of The Home Depot Canada’s Pro Xtra loyalty program. This role focuses on translating customer, market, and business insights into actionable recommendations that drive engagement, retention, and incremental value. Acting as a strategic connector between data and decision-making, the individual works cross-functionally with Marketing, Analytics, Product, IT, and other partners to enhance loyalty program design, optimize customer experiences, and deliver measurable business impact. In addition, the individual will maintain a strong understanding of loyalty platform capabilities, data flows, and system constraints to ensure recommendations are both strategically sound and operationally feasible. The Loyalty Business Analyst will work closely with execution teams to support various stages of the development and initiative delivery life cycle. Key Responsibilities Customer & Program Performance / Insights Translate customer behavior, program performance, and market trends into actionable insights that inform the Pro Xtra loyalty strategy and roadmap. Apply structured analytical approaches (such as segmentation, cohort, and trend analysis) to synthesize data from multiple sources, moving beyond basic reporting to deliver diagnostic and prescriptive analysis that improves key loyalty KPIs (e.g. sales, member acquisition, engagement, and retention.) Monitor and evaluate loyalty program performance across the customer lifecycle, proactively identifying trends, risks, and growth opportunities to improve key KPIs. Loyalty Strategy Support & Program Optimization Partner cross-functionally with Marketing, Analytics, Product, and IT teams to align on loyalty priorities, and ensure strategies, campaign designs and audience targeting are grounded in customer insights Identify opportunities to improve loyalty program design, customer experience, and operational processes based on performance trends and business needs. Support the development and prioritization of new loyalty initiatives, features, and capabilities by contributing data-driven recommendations and outlining expected business impact. Translate business needs into clear requirements and support key phases of initiative delivery (including requirements gathering, user acceptance testing (UAT), and post-production validation) to proactively identify and resolve operational or execution gaps. Campaign Execution, Operations & Measurement Executes data extraction and audience segmentation by building queries to pull targeted customer files and enable personalized campaign execution. Manages the operational deployment, configuration, and issuance of loyalty rewards and campaign offers across CRM and loyalty platform tools. Drives measurement frameworks and experimentation (including A/B testing, holdouts and pilots) to evaluate program & campaign effectiveness Consolidates resulting performance metrics into clear, scalable, and senior leadership-ready recommendations that support strategic decision-making. Competencies Collaborates Action Oriented Drives Results Communicates Effectively Plans and Aligns Skills Strong strategic thinking and analytical problem-solving skills with a customer-first mindset. Strong understanding of loyalty programs, CRM (e.g., Salesforce), customer data platforms (e.g., Amperity) and customer lifecycle marketing. Proficient programming experience in SQL to query back-end databases. Experience with data analysis and visualization tools (e.g., Tableau, Google Analytics, Firebase, Adobe). Experience with experimentation (A/B testing), measurement frameworks, and diagnostic performance analysis. Strong documentation and communication skills with the ability to simplify complex problems and clearly present to senior executive audiences. Ability to lead initiatives, influence cross-functional stakeholders, and drive strategic alignment. Direct Manager / Direct Reports Reports to Manager, Loyalty No direct reports Travel Requirements Limited Travel to Toronto Store Support Centre or store locations as required Physical Requirements Extended sitting Repetitive tasks Working Conditions Working in an office setting: computer work, camera-on virtual meetings, taking support calls 5 days in office (Monday to Friday - 1 Concorde Gate, North York) Minimum Education University or college degree in business, analytics, marketing, or related field; or equivalent experience Minimum Years of Work Experience 4–6+ years' experience in business analysis, strategy, analytics, or related roles (experience in retail, loyalty, CRM, or digital environments preferred) Minimum Leadership Experience No direct people leadership required Demonstrated ability to lead initiatives and influence stakeholders Certifications N/A The pay range for this position is between $62,200.00 - $70,100.00 As the world’s largest home improvement specialty retailer, we operate over 2,200 retail stores across North America. All of our associates have one thing in mind — helping our customers build and improve their homes and businesses.