Senior Digital Campaigns Manager
April 5 2024
Industries
Telecommunications
Categories Data Business Analyst,
Ottawa, ON • Full time
Telesat (NASDAQ and TSX: TSAT) is a leading global satellite operator, providing reliable and secure satellite-delivered communications solutions worldwide to broadcast, telecommunications, corporate and government customers for over 50 years. Backed by a legacy of engineering excellence, reliability and industry-leading customer service, Telesat has grown to be one of the largest and most successful global satellite operators.
Telesat Lightspeed, our revolutionary Low Earth Orbit (LEO) satellite network, scheduled to begin service in 2027, will revolutionize global broadband connectivity for enterprise users by delivering a combination of high capacity, security, resiliency and affordability with ultra-low latency and fiber-like speeds. Telesat is headquartered in Ottawa, Canada, and has offices and facilities around the world.
The company’s state-of-the-art fleet consists of 15 GEO satellites, the Canadian payload on ViaSat-1 and one LEO 3 demonstration satellite. For more information, follow Telesat on X and LinkedIn or visit www.telesat.com
Telesat believes in the power of collaboration and the value of in-person interactions. This is why our employees generally work from the office Tuesday - Thursday, leaving Monday and Friday for choice and flexibility to work where you feel most effective. This setup fosters brainstorming, problem-solving, and trusted relationships and allows our marketing team to come together three days a week to collaborate, innovate and thrive!
The Senior Digital Campaigns Manager at Telesat, will be a non managing professional that will play a pivotal role in driving our digital marketing efforts. You’ll be responsible for enhancing brand awareness within the digital space, driving website traffic, and acquiring leads. If you’re passionate about data-driven strategies and utilizing various digital marketing channels to achieve business goals, this is a perfect opportunity for you!
This position requires a high level of creativity, strategic thinking, and the ability to effectively communicate the company's differentiation and value proposition.
Responsibilities: Digital Strategy and Execution
- Establish end-to-end digital marketing capabilities and strategies that align with business needs and goals. Lead the tactical implementation of these capabilities, including email campaigns, social (LinkedIn and X), digital advertising, and SEO.
- Collaborate with product marketing, content marketing and graphic design teams to define and develop content assets, establish campaign KPIs and foster a culture of continuous learning and shared success.
- Apply Telesat brand standards to create a consistent perception across all digital mediums
Responsibilities: Lead Generation
- Leverage current and emerging digital media strategies (e.g. email automation, social media, content management systems, etc.) to influence buyer behavior or target audiences to a desired action.
- Develop lead-scoring model in collaboration with product marketing and sales leadership; track marketing qualified lead (MQL) conversion rates and regularly refine strategy to drive improvement
Responsibilities: Reporting and Analysis
- Conduct in-depth analysis of organic and paid campaigns and social media performance, identifying key areas for improvement and translating data insights into actionable strategies. Craft comprehensive reports, offering clear and understandable performance metrics and ROI for executive stakeholders
Education and Required Experience
- 7+ years of experience developing and managing digital B2B outreach campaigns, utilizing content management and reporting tools across digital channels, including experience in paid, owned and earned media.
- Bachelor's degree in marketing, advertising or business. MBA a plus
- Proficiency in marketing automation and CRM tools, managing email campaigns, segmentation, A/B testing and lead scoring
- Experience with Google Analytics, SEO, data analytics, and Accessibility
- A robust understanding of various tech stack tools, demonstrating hands-on experience in navigating and leveraging a diverse range of technologies. Monitor digital trends and best practices, recommend technology solutions, and oversee implementation and campaign optimizations
- Solid understanding of digital B2B buyer’s journey.
- Experience in insight and value-selling messaging methodologies a plus
- Customer focused with strong communication and leadership abilities
- Analytical mindset and problem-solving skills
- Innovates and leads continuous improvement in digital campaigns
Soft Skills:
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