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Senior Analyst - Loyalty Spend Analytics

October 12 2020
Industries Airspace, Aviation, National Defence , Tourism, Passengers transportation
Categories Actuarial, Statistics, Economy, Data Business Analyst, Project Management, Business Analysis
Dorval, QC

Job Description


Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.

The Sr. Analyst, Loyalty Spend Analytics will be responsible for the development of descriptive, diagnostic, prescriptive and predictive analytics & insights in-support of Air Canada’s loyalty marketing and CRM programs, reporting to the Manager – Loyalty Spend Analytics.

This role specifically focuses on Air Canada’s CRM activities on relevant Air Canada and Loyalty customer data assets, including understanding and helping to define and solve critical business problems and supporting and developing key analysis to address business opportunities in alignment with Air Canada’s marketing strategies in support of our network and broader loyalty offerings. The role will serve to deepen Air Canada’s customer understanding, predict customer behaviours and measure investment effectiveness.

  • Independently develop data requirements and measurement plans that accurately measure the success of CRM initiatives, execute on these plans and present results to key stakeholders – this involves supporting experimental design, execution and post campaign analysis;
  • Independently develop customer signals that will have a direct and measurable impact on business decisions and marketing activities through profiling, segmentation, predictive models, smart analytics or other advanced analytic engines;
  • Integrate data from various customer interaction and transactional sources to develop deep analytical and actionable customer insights & recommendations supporting strategic and financial impacts.
  • Solve challenging business problems by using advanced analytical techniques.
  • Ensure the accuracy and integrity of all analytics output.
  • Independently prepare presentations, and provide insights derived from Analytics work.
  • Develop a deep understanding of Air Canada’s data assets and identify opportunities for improvements and development
  • Establish collaborative relationships with internal stakeholders in Marketing, Product, Revenue Management & CRM teams, understanding key business issues and proactively providing thought leadership, insight guidance and subject matter expertise
  • Responsible for overall project management including timelines, providing cross-functional stakeholder updates and getting alignment at key decision points
  • Responds resourcefully and shows nimbleness when faced with new challenges and demands. Effectively manages the pressures and complexities of various highly dynamic situations. Moves forward positively and productively under conditions of change or uncertainty.
  • Drive innovation throughout the insights process by proactively seeking out new, innovative and agile analytics techniques


  • Master’s degree or equivalent experience in a quantitative field (e.g. mathematics, applied statistics, BI, econometrics, computer science, operations research, etc.) is required. Strong business acumen is essential
  • Technical Skills - Relational data warehouse skills (i.e. SQL) and experience mining them; using and developing business intelligence tools (e.g. Power BI); statistical coding expert ideally in Azure/Databricks environment with Python or PySparks; advanced modeling experience and experience in coding in big data environments;
  • Experience using business intelligence reporting tools, PowerBI an asset
  • Experience using data to solve business problems leveraging advanced statistical analytics like regression-based predictive modeling, segmentation, cluster analysis, decision trees, etc.
  • Excellent analytical, problem-solving and trouble-shooting skills
  • Ability to draw conclusions and use critical thinking to validate outputs
  • Natural interest in understanding and explaining consumer behavior / business performance
  • Experience in CRM/Loyalty programs preferred
  • Passionate about the execution of ideas and strong attention to detail
  • Good client liaison skills – able to work collaboratively and in partnership to deliver high quality data solutions
  • Strong written and verbal communication skills with the ability to interpret and present results professionally

Linguistic Requirements

Based on equal qualifications, preference will be given to bilingual candidates.

Diversity and Inclusion

Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.

As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.

Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted. network